So, you’ve created your company website. Unfortunately, that’s not enough: you have to get customers in touch with your business and work, in order to increase your sales and customer base. Therefore, you will need qualified traffic for your website.
Check out these 5 ways to pull in visitors to your site:
SEO (Search Engine Optimization)
SEO is the process of increasing your website’s visibility on search engines. How can you do that? By using words and phrases people are likely to search for, editing existing content, increasing the number of backlinks or inbound links (links your website receives from other webpages, which indicates the popularity of your website). It may take a while to optimize your site, but it’s necessary if you want to get more traffic.
2. Original content
If you offer your visitors free, original content on your website, they are more likely to come back another time. People prefer reading unique articles, new information, so get ready and start writing!
3. Facebook ads
Millions of people use Facebook every day. When you promote your website on Facebook (and any social media), users don’t just give you a Like, they also visit you on your site. You can set a daily budget, pay for clicks or pay when people see your add. Anyway, it’s really effective.
You can create videos about your work and post them on YouTube. From there, not only does Google index your content, but others can embed your video on their blogs and share it via social media. You can also insert some ads about your website.
5. Email marketing
Email marketing is a useful tool when you want to keep in touch with your customers. Send them information about your latest products and offers, encourage them to subscribe and visit your website. Organize some contests with prizes, to keep them coming back.